Partner with a fast-growing regional tradition that lights up the holidays and the local economy.
Visitors are primarily from Michigan’s Lower Peninsula; out-of-state guests are common. Multi-generational families, community groups, and holiday travelers come for the music, lights, and small-town charm.
The show grows ~22% in physical size each year and ~29% in media, news, and internet engagement year-over-year.
Share a few details and we’ll tailor a package for you.
